We believe that the index is not a useful guide on which to build a portfolio. We prefer to start with a blank piece of paper and target:
 

Quality Companies

A resolute focus on quality. It differentiates between businesses which merely survive and those that can thrive over the long-term.
 

Reasonable Valuations

Our approach uses real required rates of return. The aim is to ensure that we can be sufficiently rewarded for the absolute risk of owning emerging markets equity.
 

Sustainable Businesses

Investment returns and sustainability concerns are inseparable. These have always formed a core part of our investment process.
 

Absolute Returns

We invest in businesses for the long-term and act like owners. We own businesses based on our view of their quality and value, irrespective of any index.